About Us

How We Are Different:

While other consulting firms are more project based and offer specific services related to one or two particular areas (marketing/sales, operations, HR, finance), our model is designed to be more general and address all of the issues of a small to midsized firm. We take the role of coming alongside the CEO or business owner and help them navigate through their business challenges with vision clarity. We are kind of like an Executive Coach but with extensive business experience. We don't use a cookie cutter approach like some franchises nor do we charge exorbitant fees like many large firms. We exist for the small to midsized business. When engaged by a client we charge for an agreed upon number of hours per month over a 12 month period. Most often we show up each week to support the CEO or business owner with the particular challenges they face that week. Because of our local and international network of associates, we can bring a world of expertise right to your front door with cost effective help, expert analysis, and professional support.

Latitude Advisors, LLC started in 2005 and has helped more than 25 small to midsized companies both in Chattanooga and nationally on issues ranging from securing financing, strategic planning, organizational development, sales and marketing direction, operational improvement, and exit strategies.


The Mission of Latitude Advisors is to come alongside business leaders and help them navigate through today's business challenges with vision clarity for their business and themselves.

Code of Ethics

Our Code of Ethics is simple and straightforward. We understand that business confidentiality is of the utmost importance, as are the highest levels of professionalism and integrity, coupled of course with superior customer service.

Our promise to you is that any Latitude Advisors Associate, or any other specialist advisor introduced to your business via Latitude Advisors, shall:

  • Serve clients with integrity, competence, independence, objectivity, and professionalism.
  • Mutually establish with clients realistic expectations of the benefits and results of services.
  • Only accept assignments for which we possess the requisite experience and competence to perform and will only assign staff or engage colleagues with the knowledge and expertise needed to serve clients effectively.
  • Ensure that we have worked with clients to establish a mutual understanding of the objectives, scope, work plan, and fee arrangements.
  • Treat appropriately all confidential client information that is not public knowledge, take reasonable steps to prevent it from access by unauthorized people, and will not take advantage of proprietary or privileged information, either for personal use, or the client's firm, or another client, without the client's permission.